Telemarketing: Accessible Way Of Reaching Your Customers
by: Robert ThatcheI
Telemarketing simply refers to a process that involves all marketing related functions using telephones. Telemarketing will connect you and your customers all the time of the day.
This is the most accessible way for you to have your business easier to manage. From the use of telemarketing, you can communicate with your clients anywhere you go.
It is the use of telephone to communicate with your clients the goods and services that your company is offering. You can directly connect with your prospective customers and receive their orders and inquiries from advertising and promotions direct to your phones.
Since you will be transacting business with your clients using phones, telephone therefore is the most important tool needed in telemarketing. It is where you are going to solicit potential customers and sell your products.How are you going to determine whether you get a potential customer?It is important for you to know your customer's past records when dealing with them through phone so that the chances that you will see them in person in order to assess their status as customers will lessen.
Processes such as the detection of their history of past purchase, information requests, credit limit entry and competition forms are necessary basis for you to know their standing in your business whether they will be a good and credible clients or not.
It has been very common also for telemarketers that they often solicit funds from the different institutions particularly the business organizations and alumni associations. These organizations offer them special contributions that help in improving the service to their clients.
However, some of the conservatives arrive at a certain analysis that the business of telemarketing is an unprincipled and unethical practice of business. Since it is just an interaction from telephone to telephone, the system sometimes abuses the privacy of an individual.
Due to the said fact, they find it necessary to make a legislative policy in order to pacify the matter. A regulation is set up as to protect and uphold the rights of customers. There arises the policy known as the Telephone Consumer Protection Act formulated in the year 1991. This pertains to a restriction to the Telemarketing business in the United States. As an alternative, the companies just use a business code of ethics for them to continue with the business.
After that, the most recent move done took place in the year 2004. Then, another restriction policy paved way for implementation by the telemarketing companies. The new rule stated the major and the minor rights of the clients engaging in telemarketing. This secures the fact that in spite of the intention of the company to gain more clients, if the client does not tolerate them, the telemarketing companies can do nothing about it.
The new policy ensures the full protection and the privacy of the customers. If found any violation with the policy, there is always a corresponding penalty to the telemarketing company.
There is nothing wrong to aim for high profits when you have a business but make sure also that you are not affecting the lives of other people already.